Digi-Key's TechXchangeSM Welcomes Community Partner EE Life.

THIEF RIVER FALLS, Minn., USA -- Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced the addition of UBM Electronics' EE Life as a valued community partner for Digi-Key's TechXchange(SM) online engineering community.

EE Lifeis the first social networking community where the global engineering community can come together to gather and share information. It explores the question of what it means to be an engineer by digging into professional and social aspects of the engineering sub-culture through content created and inspired by engineers including a mix of blogs, video, photo galleries, contests, and editorial/user generated content.

"With this partnership, TechXchange connects with a community that encompasses the interests of the engineering-minded," said Tony Harris, chief marketing officer (CMO) of Digi-Key Corporation. "EE Life is an essential part of EE Times and the electrical engineering online community as a whole."

Digi-Key's TechXchange is a user-to-user forum where design engineers or hobbyists are able to discuss technology, products, designs and more, while participating in discussions, asking questions of the community or of subject matter experts. TechXchange is organized by four specific technology-based groups: the Lighting, Microcontroller, Power, Sensors, and Wireless communities. There is also a general community for queries which do not fit the four previously mentioned technologies.

As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key's single, North American location. The company's integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company's online offerings and resources include: an interactive online catalog; PTM OnlineOOn Demand([R]) product training modules; TechZone(SM) Magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library.

About Digi-Key Corporation As one of the world's leading totally integrated, Internet-based distributors of electronic components, Digi-Key Corporation has earned its reputation as an industry leader through its total commitment to service and performance. Digi-Key is a full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 470 quality name-brand manufacturers at www.digikey.com. A testament to Digi-Key's unparalleled commitment to service, North American design engineers have ranked Digi-Key as the #1 Most Preferred Distributor (UBM/EE|Times Distributor Customer Preference Study/June 2011). With global sales for 2010 surpassing $1.5 billion, Digi-Key's single location in North America is one of its greatest assets. Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.

About UBM Electronics UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market-leading events such as the Embedded Systems Conferences, DesignCon and the ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.